CuppyCake Cornucopia

NEW CONCEPT: Cupcakes, cupcakes, cupcakes! We’ll still do an occasional commercial aesthetics review, but our <3s truly belong to cupcakes

–Kay and Elle, the Editors

This is a blog about commercial aesthetics and their importance, as evidenced through positive, negative, or just confusing examples from the Midwest and across the globe.

We believe that food tastes better when served on a pretty plate, that a bakery does not need to look like a mental institution, and that a business will make back the money it invests in making itself look appealing.