The Best Planned Signs… May 5, 2008
Posted by Kay & Elle in Commercial Aesthetics Rules, Uncategorized.add a comment
Even the most meticulously and no doubt expensively designed attractive new logo can become an accomplice in an annoying violation of Commercial Aesthetics. CA Rule #1: Make sure signs are straight, not annoyingly askew.

This is actually a large and heavy-looking sign. It makes me wonder if it’s properly attached, since whoever did so couldn’t get it on straight. I’d think twice about walking under it, although I do drive by it all the time.
–K
Coming Soon! May 1, 2008
Posted by Kay & Elle in Uncategorized.add a comment
The good, the bad, and the displeasing of the many businesses we visit.